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STEP 9 – MAKE IT EASY TO BUY

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When it comes to the end of the Sales Presentation, we want to make sure we MAKE IT EASY for your customer TO BUY.

Giving only two options at a time is helpful in servicing our customers. By doing so, we can eliminate the confusion or feeling of being overwhelmed with the 10 or so kits our company offers.

Wellness Advocate Amy Van Dyke tells us how she has simplified the buying process for her customers: "I had gotten so used to the usual excuses: ‘let me talk to my husband’ or ‘I get paid on Friday and I'll sign up then,’ that, when using the new approach, I just expected the same responses. To my surprise, keeping things so simple (that all they had to do was pick from two options) helped them to not feel so overwhelmed, and they can make a clear choice immediately. And they do!”

Another great way to MAKE IT EASY TO BUY is by asking great questions. Questions like:

“Which of these two options would you prefer?”

“Okay, so neither of those options are what you need. Would it be okay if I showed you two more options that might fit your needs?”
 

“Which of these two oils do you think you would use most often in a typical week?”
 

Wellness Advocate Heather Cherrington shares: “Being able to focus on how the Top 10 oils and how they support my customers’ needs eliminated the overwhelm and helped lead my customers down the path that is most beneficial for them. They fall in love with their oils because they will use them every day. There are also no feelings of regret that they were not able to purchase the ‘large’ kit. Instead, my customers feel confident that they have made a choice that is going to be beneficial for the oils they will use within their financial comfort level.”

QUESTION – WHICH OF THE QUESTIONS ABOVE DO YOU THINK WOULD BE MOST EFFECTIVE? CAN YOU THINK OF OTHERS THAT MIGHT BE USEFUL?